Evaluating Apple Against Peers In Technology Hardware, Storage & Peripherals Industry
By Benzinga Insights

In today's rapidly changing and fiercely competitive business landscape, it is vital for investors and industry enthusiasts to carefully evaluate companies. In this article, we will perform a comprehensive industry comparison, evaluating Apple (NASDAQ:AAPL) against its key competitors in the Technology Hardware, Storage & Peripherals industry. By analyzing important financial metrics, market position, and growth prospects, we aim to provide valuable insights for investors and shed light on company's performance within the industry.
Apple Background
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution./p> table style="overflow:auto; height: 90px; display: block;"> thead> tr> th>Company/th> th>P/E/th> th>P/B/th> th>P/S/th> th>ROE/th> th>EBITDA (in billions)/th> th>Gross Profit (in billions)/th> th>Revenue Growth/th> /tr> /thead> tbody> tr> td>Apple Inc/td> td>37.64/td> td>44.55/td> td>10.39/td> td>27.84%/td> td>$39.02/td> td>$54.77/td> td>16.36%/td> /tr> tr> td>SanDisk Corp/td> td>21.08/td> td>14.47/td> td>11.90/td> td>46.78%/td> td>$7.89/td> td>$7.58/td> td>371.59%/td> /tr> tr> td>Seagate Technology Holdings PLC/td> td>57.45/td> td>83.53/td> td>15/td> td>79.34%/td> td>$1.64/td> td>$1.9/td> td>48.49%/td> /tr> tr> td>Western Digital Corp/td> td>16.40/td> td>17.96/td> td>13.09/td> td>34.3%/td> td>$3.36/td> td>$2.03/td> td>43.84%/td> /tr> tr> td>Hewlett Packard Enterprise Co/td> td>28.06/td> td>2.73/td> td>1.84/td> td>5.83%/td> td>$2.33/td> td>$4.9/td> td>33.68%/td> /tr> tr> td>NetApp Inc/td> td>26.18/td> td>24.36/td> td>5.02/td> td>26.35%/td> td>$0.55/td> td>$1.42/td> td>29.89%/td> /tr> tr> td>Everpure Inc/td> td>134.45/td> td>21.17/td> td>7.98/td> td>4.97%/td> td>$0.07/td> td>$0.72/td> td>12.63%/td> /tr> tr> td>Super Micro Computer Inc/td> td>11.62/td> td>2.43/td> td>0.68/td> td>12.83%/td> td>$1.57/td> td>$1.94/td> td>93.16%/td> /tr> tr> td>Logitech International SA/td> td>18.66/td> td>6.19/td> td>3.04/td> td>10.33%/td> td>$0.28/td> td>$0.61/td> td>6.93%/td> /tr> tr> td>Diebold Nixdorf Inc/td> td>22.58/td> td>2.39/td> td>0.64/td> td>1.56%/td> td>$0.09/td> td>$0.24/td> td>1.7%/td> /tr> tr> td>Corsair Gaming Inc/td> td>41.19/td> td>2.08/td> td>0.95/td> td>1.04%/td> td>$0.02/td> td>$0.1/td> td>-1.8%/td> /tr> tr> td>Immersion Corp/td> td>54/td> td>0.84/td> td>0.14/td> td>1.26%/td> td>$0.02/td> td>$1.36/td> td>-5.22%/td> /tr> tr> td>Average/td> td>39.24/td> td>16.2/td> td>5.48/td> td>20.42%/td> td>$1.62/td> td>$2.07/td> td>57.72%/td> /tr> /tbody>
After a detailed analysis of Apple, the following trends become apparent:
- li>
With a Price to Earnings ratio of 37.64, which is 0.96x less than the industry average, the stock shows potential for growth at a reasonable price, making it an interesting consideration for market participants./p> /li> li>
It could be trading at a premium in relation to its book value, as indicated by its Price to Book ratio of 44.55 which exceeds the industry average by 2.75x./p> /li> li>
With a relatively high Price to Sales ratio of 10.39, which is 1.9x the industry average, the stock might be considered overvalued based on sales performance./p> /li> li>
With a Return on Equity (ROE) of 27.84% that is 7.42% above the industry average, it appears that the company exhibits efficient use of equity to generate profits./p> /li> li>
With higher Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $39.02 Billion, which is 24.09x above the industry average, the company demonstrates stronger profitability and robust cash flow generation./p> /li> li>
The company has higher gross profit of $54.77 Billion, which indicates 26.46x above the industry average, indicating stronger profitability and higher earnings from its core operations./p> /li> li>
The company is witnessing a substantial decline in revenue growth, with a rate of 16.36% compared to the industry average of 57.72%, which indicates a challenging sales environment./p> /li>
Debt To Equity Ratio
img src="https://cdn.benzinga.com/files/images/story/2026/09/07/0fe3bf9ae39944d5031f774b1a501351.png" alt="debt to equity" />
The debt-to-equity (D/E) ratio gauges the extent to which a company has financed its operations through debt relative to equity.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
In terms of the Debt-to-Equity ratio, Apple stands in comparison with its top 4 peers, leading to the following comparisons:
- li>
When comparing the debt-to-equity ratio, Apple is in a stronger financial position compared to its top 4 peers./p> /li> li>
The company has a lower level of debt relative to its equity, indicating a more favorable balance between the two with a lower debt-to-equity ratio of 0.78./p> /li>
Key Takeaways
For Apple in the Technology Hardware, Storage & Peripherals industry, the PE ratio is low compared to peers, indicating potential undervaluation. However, the PB and PS ratios are high, suggesting overvaluation relative to industry standards. In terms of ROE, EBITDA, and gross profit, Apple demonstrates strong performance with high figures, reflecting efficient operations and profitability. Despite this, the low revenue growth rate may raise concerns about future prospects compared to industry peers.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
Keep reading.
Trade what
you just read.
Apply the analysis on a live or demo account, same execution, no risk on demo.
Your seat at the market is ready.
Open your account in minutes, transparent pricing, fast withdrawals and support that answers.


