Apple AirPods 5, Watch Ultra 4 and Watch Series 12 Are Here: Price, Features and Pre-Order Details

Apple Inc. (NASDAQ:AAPL)/a> on Wednesday announced the new AirPods 5, Apple Watch Ultra 4, Apple Watch Series 12 and the Apple Watch SE 3 at its "Surprise and Shine" event in Cupertino, alongside the new iPhone 18 Pro series and the iPhone Duo.

AirPods 5

The AirPods 5 offers five hours of Active Noise Cancellation (ANC), with both the budget and high-end variants including support for this feature.

Apple said the AirPods 5 offer 50% more noise reduction compared to the AirPods 4, thanks to redesigned internals, a next-generation EQ, and up to 20 hours of battery life with the case.

Apple says that the AirPods 5 offer the best ANC in the industry when it comes to open-ear earbuds. They also offer hands-free access to Siri, along with Live Translation.

The higher-end version comes with a longer stem design similar to the AirPods Pro 3, offering some additional features alongside on-stem voice control. It also comes with a wireless charging case./p> div class="bz-read-next-block" data-variant="card" data-news-mode="manual" >

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AirPods 5 Price

The AirPods 5 price starts at $129, while the higher-end variant is priced at $149. have been priced at $129 and can be pre-ordered today, with shipping set to begin from Sept. 18.

Apple Watch Ultra 4, Apple Watch Series 12

The Cupertino tech giant also updated the Watch Ultra, its flagship smartwatch, with the launch of the Watch Ultra 4, alongside the Apple Watch Series 12 with a familiar design./p> figure class="wp-block-image size-large">img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140334/Apple-Watch-Series-12-1024x576.jpg" alt="Apple Watch Series 12 | Image credit: Apple" class="wp-image-1637039" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140334/Apple-Watch-Series-12-1024x576.jpg 1024w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140334/Apple-Watch-Series-12-300x169.jpg 300w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140334/Apple-Watch-Series-12-768x432.jpg 768w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140334/Apple-Watch-Series-12-1536x864.jpg 1536w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140334/Apple-Watch-Series-12.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />figcaption class="wp-element-caption">Apple Watch Series 12 | Image credit: Apple/figcaption>

Apple says the new smartwatches come with an all-new health sensing system. The company said that the electrode surface area has been increased to ensure that skin contact is better now when recording ECG readings. Apple says the new watches can now check heart rates 60 times more when compared to the previous generation, aided by more power-efficient green LEDs./p> figure class="wp-block-image size-large is-resized">img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140433/Apple-Watch-Ultra-4-1024x576.jpg" alt="Apple Watch Ultra 4 | Image credit: Apple" class="wp-image-1637040" style="width:920px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140433/Apple-Watch-Ultra-4-1024x576.jpg 1024w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140433/Apple-Watch-Ultra-4-300x169.jpg 300w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140433/Apple-Watch-Ultra-4-768x432.jpg 768w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140433/Apple-Watch-Ultra-4-1536x864.jpg 1536w, https://editorial-assets.benzinga.com/wp-content/uploads/2026/09/09140433/Apple-Watch-Ultra-4.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />figcaption class="wp-element-caption">Apple Watch Ultra 4 | Image credit: Apple/figcaption>

The company said that its tests show that the new Apple Watch has the most accurate heart sensing in a wearable currently.

The Apple Watch Ultra 4 and Series 12 are powered by the new S11 chip. The Watch Ultra 4 offers up to 50 hours of battery life on a single charge, up from the Watch Ultra 3’s 42 hours of battery life.

Apple Watch Ultra 3, Apple Watch Series 12 Price

The Apple Watch Ultra 4 starts at $799, while the Watch Series 12 starts at $399. Both watches are now available for pre-orders, with shipping set to begin on Sept. 18.

Check out more of Benzinga's Consumer Tech coverage by following this link./p> div class="bz-read-next-block" data-variant="card" data-news-mode="manual" >

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Image credit: Apple