Gene Munster Says Apple Regained 'Device Design Mojo' With $1,999 iPhone Duo: 'They're Going to Sell More Than I Thought'

On Wednesday, Apple Inc. (NASDAQ:AAPL)/a> unveiled the iPhone Duo at its first major product event under CEO John Ternus, marking the company’s entry into the foldable smartphone market.

iPhone Duo Gets Analysts Excited

Gene Munster, managing partner at Deepwater Asset Management, said on X that the Duo is "sick," praising its thin design and lack of a visible crease.

He also raised his expectations for the device, saying he previously estimated it could account for about 5% of iPhone revenue in fiscal 2027 but now sees that figure potentially reaching 10%./p> figure class="wp-block-embed is-type-rich is-provider-x wp-block-embed-x">div class="wp-block-embed__wrapper">

The new foldable iPhone Duo is sick. No seam. Ultra thin. 50% larger screen than Pro Max. br>br>My take: They're going to sell more than I thought before seeing it. I was thinking it would account for 5% of iPhone revenue in FY27. Now I think likely going to be 10%. br>br>The issue is…/p>— Gene Munster (@munster_gene) September 9, 2026/blockquote> /div>

Munster said Apple may have finally regained its "device design mojo" and argued that the Duo could appeal to customers reluctant to buy competing foldables because of their thickness, creases and overall fit and finish./p> figure class="wp-block-embed is-type-rich is-provider-x wp-block-embed-x">div class="wp-block-embed__wrapper">

I went into today's $AAPL event thinking the foldable iPhone was going to be a rounding error for growth. After seeing the iPhone Duo, I’ve changed my mind. pic.twitter.com/RYh7FK6kG0/p>— Gene Munster (@munster_gene) September 9, 2026/blockquote> /div>/figure> div class="bz-read-next-block" data-variant="card" data-news-mode="manual" >

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‘Just Take My Money,’ Says Futurum CEO

Futurum Group CEO Daniel Newman reacted to the announcement, saying, "iPhone Duo. Just take my money."/p> figure class="wp-block-embed is-type-rich is-provider-x wp-block-embed-x">div class="wp-block-embed__wrapper">

$AAPL iPhone Duo. Just take my money. 💪🏻 pic.twitter.com/AnyV2YW2Ys/p>— Daniel Newman (@danielnewmanUV) September 9, 2026/blockquote> /div>

Creative Strategies CEO and principal analyst Ben Bajarin also appeared impressed, highlighting the Duo’s different usage modes and saying he was eager to see what developers would build for the new form factor./p> figure class="wp-block-embed is-type-rich is-provider-x wp-block-embed-x">div class="wp-block-embed__wrapper">

iPhone Duo modes and can’t wait to see what devs do with this device. pic.twitter.com/UhgZOHEkhg/p>— Ben Bajarin (@BenBajarin) September 9, 2026/blockquote> /div>

Even longtime foldable skeptic Jason Calacanis sounded tempted. While criticizing foldables as too thick, awkward and expensive, Calacanis said he would "probably spend $2K" on Apple’s version./p> figure class="wp-block-embed is-type-rich is-provider-x wp-block-embed-x">div class="wp-block-embed__wrapper">

That being said, I will probably spend $2k on the iphone duo @johnternus!!!!/p>— @jason (@Jason) September 9, 2026/blockquote> /div>

$2,000 Price Remains the Catch

The Duo starts at $1,999 for 256GB and climbs to $3,199 for 2TB. Apple says preorders begin Oct. 16, with availability starting Oct. 23.

Price Action: Apple shares closed at $315.34, down 0.28% on Wednesday, while gaining 0.87% to $318.10 in after-hours trading, according to Benzinga Pro.

Benzinga Edge Stock Rankings place Apple in the 97th percentile for Quality, reflecting its strong performance across the short, medium and long term./p> figure class="wp-block-image size-full">/figure> div class="bz-see-more-ranking-block" data-ranking="momentum" data-theme="light" data-variant="basic" >

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo courtesy: Apple